I’m a creative, entrepreneur, fashion designer and human rights activist of Mexican and South Korean origin. Currently working as Associate Creative Director at Wieden+Kennedy.
I have +10 years of experience in advertising working for local, regional and global brands in entertainment, technology, fashion and consumer goods.
I'm a firm believer that creativity is the ultimate game-changer for making a positive difference in the world.
In 2022, I created Baron® a skirt brand for men, which challenges masculinities to break free from macho stereotypes through its garments and brand communication. 
As co-founder of colectivoconstelation.org I have contributed to the creation of initiatives such as "Luces de Ayuda" "Nos movemos por todas" and "Mi primera protesta en Minecraft" that seek to support and empower women and girls.