The Fantastic World of Smoothness

Maestro Dobel Tequila 2021

For eleven generations, the masters behind Maestro Dobel Tequila have been perfecting the art of the smoothest sip. The family owned business maintains its home in the western state of Jalisco, Mexico where they are tied to the deep traditions of tequila craftsmanship. However, they are anything but stuck in the past. After creating the first ever multi-aged clear tequila – also known as Cristalino tequila – the family continues to push for exceptionalism and magic in every bottle. So to represent the smoothness that Maestro Dobel tequila brought to the category, we created a fantasy world where everything floats.

Credits.
Agency: Media Monks.
Executive Creative Director: Federico Durán.
Creative Director: Alejandro Luna.
Copywriter: Arah Kim.
Art Direction: Ximena Baltazar, Lydia Barreto.
Director: Emma Westenberg.

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