The Super Bowl, also known to be the big game for brands, well for the ones that doesn’t have the budget to pay the sponsorship to say Super Bowl in their campaigns. So how do you enter the big leagues without spending thousand and thousand of dollars in the production of great ad for the Super Bowl? 
Together with Northgate Market, we created a Behind-the-Scenes campaign. We waited a week before everyone came out with their Super Bowl ads, and then we created behind-the-scenes pre-rolls that showed the PA bringing into each commercial set the product straight from our shopping bag, while hinting what would happen next.