Anything? Really? We’ve all asked or been asked when placing an order, "want anything?" When you think about it, "anything" is a pretty bold offer. With this campaign, we play with that idea: when you're told you can ask for “anything,” it inevitably makes you reflect. What would you ask for if you could truly request what you deeply desire?
"Pide casi casi* todo" explores the tension between daily expectations and people’s deepest desires. Instead of focusing on the obvious requests, we invite the audience to consider those longings that are rarely voiced, yet we all have. The campaign sparks the imagination and generates conversations around what it truly means to ask for "almost" anything.